No More Wrestling: Chupa Chups launches Lucha Libre inspired OOH
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To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. ‘No More Wrestling’ This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all fans of the confection have endured […]
“To promote Chupa Chups’ new ‘easy-to-open’ packaging, BBH has created an OOH campaign, “No More Wrestling’, which, instead of dramatising an anodyne packaging improvement, leans into the struggle. ‘No More Wrestling’ This isn’t just any product update. It’s the end of a years-long, emotionally charged, finger-cramping struggle that all fans of the confection have endured […]”Source
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