Comscore and Nexstar Reach Multi-Year Agreement for Linear and Cross-Platform Audience Measurement
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Comscore to Provide Currency-Grade Measurement Metrics for Nexstar’s Local TV, Broadcast, Network, and Digital Businesses Comscore, Inc. today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar, providing […]
ComscoreNexstar
“Comscore to Provide Currency-Grade Measurement Metrics for Nexstar’s Local TV, Broadcast, Network, and Digital Businesses Comscore, Inc. today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become a key measurement partner for Nexstar”Source
Filed under
More like this
Judge Says Nexstar Violated Tegna Merger Preliminary Injunction With Board Appointments
DirecTV and a group of state attorneys general sought intervention on the matter in July
Nexstar Urges Appeals Court to Narrow Nationwide TEGNA Merger Injunction
“This lawsuit is rooted in an outdated view of the media space and wastes precious taxpayer dollars to protect private equity-owned DIRECTV,” a Nexstar spokesperson says
Nexstar Rails Against $6.2B Tegna Merger Injunction, Calls Out DirecTV & State AGs’ “Cynical Attempt To Advance Their Own Commercial & Political Interests”
Ever since a federal judge hit the pause button in April on Nexstar’s big bucks merger with Tegna, the Texas-based local TV giant vowed to fight back on antitrust allegations and claims it played political footies with the Trump administration. Corporate walls had to suddenly be put in place over the past few months with […]
Nexstar Slams Judge’s Injunction Pausing Tegna Merger in Expedited Appeal Request: ‘Inflicts Unrecoverable Harm’
“Worse still, it degrades the very assets it purports to protect,” the multimedia conglomerate argues
Nexstar Announces Deal to Buy Tegna for $6.2 Billion
Once the deal closes, Nexstar and its partners will have 265 full-power television stations in 44 states and the District of Columbia
Nexstar Media adopts Salesforce's Agentforce for Media for ad sales
Broadcaster Nexstar Media is now running its digital ad-sales strategy on Agentforce for Media, Salesforce's agentic AI tool for media companies.
SalesforceNexstar Media