DISH and Sling TV Join Comscore Campaign Ratings Beta, Introduce Addressable Ads to Measurement Platform
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The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to […]
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“The Addition Marks the First MVPD to Join the Comscore Campaign Ratings Beta Program DISH Media announced it will join the Comscore Campaign Ratings beta alongside other leading media companies. DISH Media encompasses inventory of both DISH and Sling TV – including its live-streamed TV and VOD – and marks the first multichannel video programming distributor (MVPD) to […]”Source
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