DoubleVerify To Acquire Rockerbox, Adding Outcome Measurement and Attribution Capabilities to Its Suite of Performance Measurement and Optimization Solutions
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DV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes. The transaction also expands DV’s value proposition to mid-market and direct response advertisers. DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced that it has entered into an agreement […]
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“DV will integrate customer journey insights, advanced attribution, performance analytics, and AI-powered activation into a unified platform to drive better outcomes. The transaction also expands DV’s value proposition to mid-market and direct response advertisers. DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced that it has entered into”Source
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