Duolingo offers attention-guaranteed ads powered by Adelaide

LaunchedApp · Measurement integrationGlobal

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Duolingo will use Adelaide's Attention Unit metric to guarantee minimum media-quality thresholds across its in-app ad inventory for advertisers.

AdelaideDuolingoadvertisers

“Adelaide’s AU metric will power guaranteed media quality thresholds across Duolingo’s in-app advertising inventory. Duolingo is launching AU guarantees powered by Adelaide, giving advertisers a contractual commitment to a minimum level of media quality across its in-app inventory using AU, Adelaide’s […]”
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