GSTV Turns to Comscore for DOOH Audience Measurement
UpdateGlobal
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
“Comscore, a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national video network. Marketing […]”Source
What this is about
Publishers and platforms