Hallmark Brings Traditional Messaging to Upfront in Untraditional Ways
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The company is looking to give clients more flexibility at the upfronts.
“The company is looking to give clients more flexibility at the upfronts.”Source
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Hallmark ditches TV, goes all-digital in its 2015 holiday campaign
The Internet has been particularly hard on the greeting-card industry. This year, Hallmark has fully embraced digital for its 2015 holiday campaign. A series of digital videos by creative shop Chandelier comprises Hallmark’s new “#KeepsakeIt Together” campaign, which is intended to promote its line of Christmas ornaments of the same name. The campaign also has an influencer and UGC component. Lastly, the brand is also sponsoring its first-ever Snapchat geofilter, which will be accessible to users at 20 iconic Christmas trees across the country, including New York’s Rockefeller Center.