How Bleacher Report is using sneaker and fashion content to bring new advertisers into the fold
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B/R Kicks initially began with a focus on sneakers but has since expanded out to sports lifestyle in order to bring new, non-endemic advertisers into the mix.
“B/R Kicks initially began with a focus on sneakers but has since expanded out to sports lifestyle in order to bring new, non-endemic advertisers into the mix.”Source
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