How Pokémon Go will level up local advertising
Adspotfinder news desk
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Contributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that’s become an overnight success.
“Contributor Adam Dorfman discusses how local businesses may be able to capitalize on Pokémon Go, the augmented reality game for mobile that’s become an overnight success.”Source
Publishers and platforms
Pokémon Go Maker Niantic Labs Acquires Augmented Reality Firm 8th Wall
The game developer claims the deal is its largest to date.
8th WallNiantic
Pokémon Catches Absurdity and Nostalgia in Reality TV-Inspired Social Ad Campaign
Puppet versions of the video game monsters enter the real world in new campaign.
Pokémon GO Creator Niantic’s First Brand Campaign Showcases why the Metaverse Needs Reality
Two-minute film from Pokémon creator explores how game players are living in a real-world metaverse with both sides connected by technology.
Pokémon Go: The App that Changed the Game for Location-Based Advertising
How did Pokémon Go become such a game-changer? It was able to capitalize on some of the biggest digital trends of our time, including the rise of geolocation. Brands looking to meaningfully engage with consumers and make use of location data can learn valuable lessons from the app that changed the game for advertisers.
Pokémon Go will soon get ads in the form of sponsored locations
After having become one of the most viral mobile applications of all time, Pokémon Go will soon include advertising, according to its developer. In an interview with the Financial Times, Niantic CEO John Hanke said that “sponsored locations” would provide a new revenue stream, in addition to in-app purchases of power-ups and virtual items. In other words, […]