How Shein is taking over social media advertising

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Super-fast, super-cheap fashion brand Shein is investing paid social media campaigns to stay ahead in the mobile fast-fashion wars. The brand outspends peers in social advertising and targets its campaigns across a wider swath of ages.

“Super-fast, super-cheap fashion brand Shein is investing paid social media campaigns to stay ahead in the mobile fast-fashion wars. The brand outspends peers in social advertising and targets its campaigns across a wider swath of ages.”
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