How The Independent is getting brands on board to advertise against breaking news
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Advertisers are skittish about breaking news, but The Independent’s Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.
“Advertisers are skittish about breaking news, but The Independent’s Blair Tapper is trying to humanize the programmatic funnel to keep them spending during a tumultuous news cycle.”Source
More like this
The Independent bets big on individual talent-led verticals with the launch of Independent Studio
The U.K.-based digital news publisher has signed YouTube creator Alan Clery as creative director to kick off the launch of Independent Studios, a unit that will produce a new crop of individual talent-led videos, newsletters and podcasts.
The Independent Forges Strategic Partnership with Pubstack to Optimise Ad Stack
Pubstack, a leading programmatic advertising solution for publishers, proudly announces a strategic partnership with The Independent, one of the UK’s leading news titles. The relationship will enable The Independent to optimise its ad stack with Pubstack’s single-stop platform. Ashleigh Footit, head […]