InfoSum and DIRECTV Advertising launch a first-party data matching tool
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Advertisers can match their first-party data with DIRECTV Advertising audiences in InfoSum's clean room.
InfoSumDIRECTV Advertisingadvertisers
“InfoSum, a leading data collaboration platform, today announced a deal with DIRECTV Advertising to create a first-party data-matching solution for advertisers. InfoSum and DIRECTV Advertising Built on InfoSum’s data clean room technology, this innovative solution enables advertisers to compare their first-party data against the cross-platform audience of millions of DIRECTV and DIRECTV STREAM view”Source