Inside Immediate Media’s BBC Good Food acquisition
United KingdomAd Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
“There are wars on consumer attention and if you focus on the stuff people love doing you have a strong strategic platform for growth. In a large market, there’s huge commercial opportunity.”
Immediate MediaBBC Good Food
““There are wars on consumer attention and if you focus on the stuff people love doing you have a strong strategic platform for growth. In a large market, there’s huge commercial opportunity.””Source
Filed under
More like this
Samy acquires US influencer agency Get Engaged
Bridgepoint-backed social agency SAMY acquired Get Engaged to strengthen its US expansion in social and influencer marketing.
BrandsSAMYGet Engagedcreators
Walmart plans TV ad push after buying Vizio and Vibe.co
Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.
AdvertisersWalmartVizioCTV
pubX raises 5 million dollars and acquires Compliant
pubX raised a $5 million Series A led by Chicago Ventures and acquired Compliant to build advertising where buyer and seller agents transact directly.
Buyer agentspubXseller agents