Inside Top Gear publisher Immediate Media’s TV and e-commerce acquisition
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This week saw Immediate Media, home to titles including Top Gear and Radio Times, make an assertive push into TV and e-commerce with the purchase of TV shopping channel Jewellery Maker. Chief executive Tom Bureau tells Digiday how the move helps it further balance its revenue streams and why tapping into specialist-interest markets helps safeguard its business model from the rocky fluctuations of the digital ad market.
“This week saw Immediate Media, home to titles including Top Gear and Radio Times, make an assertive push into TV and e-commerce with the purchase of TV shopping channel Jewellery Maker. Chief executive Tom Bureau tells Digiday how the move helps it further balance its revenue streams and why tapping into specialist-interest markets helps safeguard its business model from the rocky fluctuations of”Source
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