Introducing Start.io Performance Audiences: A New Layer of Targeting Built on Real Advertising Behavior

“This post was written by Yaniv Avraham, Principal Data Product Manager at Start.io. Start.io‘s audience portfolio already helps advertisers reach users by demographics, interests, intent and more. Now we’re adding a powerful new family of segments to our taxonomy: Performance Audiences – dynamic, behavior-based segments built entirely from first-party ad interactions across Start.io‘s massive supp”