Jamie Oliver ‘finds himself’ with Life360 in multimarket campaign
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
Family connection and safety app Life360 has launched its new major international brand campaign, ‘Finding Jamie’, marking the launch of its year-long partnership with Jamie Oliver. The campaign centres on the microdrama comedy series ‘Finding Jamie While He’s Finding Himself’, created by Baby Teeth, which sees Oliver embark on a series of adventures while his […]
“Family connection and safety app Life360 has launched its new major international brand campaign, ‘Finding Jamie’, marking the launch of its year-long partnership with Jamie Oliver. The campaign centres on the microdrama comedy series ‘Finding Jamie While He’s Finding Himself’, created by Baby Teeth, which sees Oliver embark on a series of adventures while his […]”Source
Publishers and platforms
Four Tatari advertisers buy Super Bowl LX commercials on NBC
Four Tatari advertisers, Ro, Manscaped, Tecovas and Life360, are airing commercials during NBC's Super Bowl LX broadcast through Tatari's TV advertising platform.
Life360 Ads absorbs Nativo's publisher network
Advertisers buying through Life360 Ads can now reach Nativo's publisher network across CTV, mobile and premium web, beyond the Life360 app.
Life360 Acquires Nativo for $120 Million to Expand Its Advertising Ambitions
The deal is expected to close in January.
Life360 Enhances Advertising Capabilities with Strategic Acquisition of Fantix’s AdTech AI Platform
AI Data Science platform will empower smarter, targeted advertising solutions while preserving privacy Life360, the leading family connection and safety company, announced the purchase of Fantix’s advertising unit, an AI platform that empowers smarter advertising through cutting-edge machine learning and privacy-first technology. The acquisition will enable Life360 to offer advertisers targeted, performance-based advertising solutions and […]