Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn
Ad Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]
“Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]”Source
Jezebel Relaunches Under New Ownership, Eyeing Direct Advertising
Feminist publisher Jezebel, which reports on reproductive politics and celebrity culture with a biting humor, relaunched Monday after being acquired by independent publisher Paste Magazine last month. (Adweek)
Omnicom Media and Rembrand scale AI in-content advertising
Omnicom Media advertisers get Rembrand's VISTA platform combined with Acxiom and Omni data and access to premium inventory from major media partners.
Omnicom MediaRembrandpremium media partners
Olyzon launches agentic orchestration platform for advertising
Olyzon's agents orchestrate media budgets across a buyer's existing partners, from The Trade Desk, Amazon DSP and Yahoo DSP to SSPs and direct inventory.
BuyersOlyzonDSPs and SSPs
Lacuna launches integrated programmatic advertising ecosystem
Lacuna Ads has launched a programmatic ecosystem that connects supply with demand.
DemandLacuna Adssupply