Jezebel Tries A Programmatic Reprieve?; Streamers Mourn Subscriber Churn

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Second Chance Jezebel lives again. The snarky feminist digital pub relaunched Monday, and it is modeling its digital ad strategy on that of its new parent, indie publisher Paste Magazine, Adweek reports. About a quarter of Paste’s revenue stems from private marketplace deals […]

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Jezebel Relaunches Under New Ownership, Eyeing Direct Advertising

Feminist publisher Jezebel, which reports on reproductive politics and celebrity culture with a biting humor, relaunched Monday after being acquired by independent publisher Paste Magazine last month. (Adweek)

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