Le Figaro sees video ad revenue jump 50 percent after shedding ad tech vendors
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
“The goal of the publisher is not aligned with the goal of the vendor, which becomes apparent as soon as you start working with one.”
““The goal of the publisher is not aligned with the goal of the vendor, which becomes apparent as soon as you start working with one.””Source
What this is about
Publishers and platforms
Industries involved
More like this
Le Figaro, France’s Most Prestigious Daily Newspaper, Seals Exclusive Three-Year Partnership Deal with Taboola, Launching Taboola Feed
Major publisher Le Figaro adopts innovative Taboola Feed to boost revenue, engagement and to grow audiences across mobile in France London – Taboola, the leading discovery platform, announced an exclusive partnership with Le Figaro — one of France’s most prestigious daily newspapers. Set for a three-year duration, the partnership will see Le Figaro implement Taboola […]
France