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Broadcasters ESPN and the SEC continue their radio advertising partnership with Learfield.
LearfieldESPN, SEC
Learfield partners with Adventure 33 on a new radio distribution platform
Learfield struck a partnership with Adventure 33 to launch a new distribution platform for its collegiate sports radio content, widening where advertisers can reach that audio audience.
LearfieldAdventure 33
Amazon DSP connects to Disney's ad exchange DRAX
Advertisers using Amazon DSP can now directly access ad inventory across Disney+, ESPN and Hulu through Disney's Real-Time Ad Exchange.
Amazon AdsDraxDisney+, ESPN, Hulu
ESPN Partners With Megaphone For Podcasts
Starting in July ESPN will switch over to Megaphone’s publishing and ad insertion platform for its network of podcasts. ESPN will use Megaphone’s hosting, publishing, dynamic ad insertion, campaign management, forecasting, and analytics tools.
Learfield Shuts Down Two Networks
The Nebraska Radio Network and The South Carolina Network were both shut down Tuesday. A statement from Learfield spokeswoman Jennifer Duncan to several regional newspapers said the two networks underperformed for several years and showed little opportunity for growth.
LearfieldNebraska Radio Network