LG Ad Solutions and Taboola link CTV views to open-web performance
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Advertisers can now unify ROI measurement between LG Ad Solutions' CTV viewership and Taboola's open-web placements through the new Performance Enhancer integration.
“LG Ad Solutions y Taboola anunciaron una alianza estratégica para la implementación de Performance Enhancer, una solución diseñada para vincular las visualizaciones en Televisión Conectada (CTV) con resultados digitales cuantificables en la web abierta (open web). Esta integración permite a los anunciantes unificar la visibilidad del Retorno de Inversión (ROI) a lo largo del recorrido […]”Source
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