MagentaTV startet FAST-Kanäle und setzt auf Programmatic

Deutsche Telekom: MagentaTV steigt in programmatische Werbevermarktung ein

UpdateGlobalMagentaTV10 months ago

MagentaTV vermarktet (nicht nur) die WM 2026 programmatisch

UpdateGlobalMagentaTV10 months ago

MagentaTV öffnet Werbeinventar für programmatische Buchung.

UpdateGlobalMagentaTV10 months ago

Omnicom Media and Rembrand scale AI in-content advertising

Omnicom Media advertisers get Rembrand's VISTA platform combined with Acxiom and Omni data and access to premium inventory from major media partners.

Omnicom Media→Rembrand→premium media partners

UpdateProgrammatic · Inventory integrationGlobalRembrand6 days ago

Olyzon launches agentic orchestration platform for advertising

Olyzon's agents orchestrate media budgets across a buyer's existing partners, from The Trade Desk, Amazon DSP and Yahoo DSP to SSPs and direct inventory.

Buyers→Olyzon→DSPs and SSPs

LaunchedProgrammatic · Buying accessGlobalOlyzon1 week ago

Lacuna launches integrated programmatic advertising ecosystem

Lacuna Ads has launched a programmatic ecosystem that connects supply with demand.

Demand→Lacuna Ads→supply

LaunchedProgrammatic · Inventory integrationGlobalLacuna2 weeks ago