Max was rebranded back to HBO Max, announced at the Warner Bros. Discovery upfront on May 14, 2025; the apps switched to the HBO Max name on July 9, 2025.

Paramount Skydance agreed on February 27, 2026 to acquire Warner Bros. Discovery, including the HBO Max streaming platform, at $31 a share; the deal is not yet closed.

AcquisitionGlobalHBO Max8 months ago

Warner Bros. Discovery renamed HBO Max to Max, adding Discovery+ content; the rebuilt Max launched first in the U.S. on May 23, 2023.

RenamedGlobalHBO Max3 years ago