Maxifier Working With The Atlantic to Offer Viewability and Performance Uplift
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
NEW YORK, NY – Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers. With an increasing number of RFPs (Request for Proposals) focusing on in-view rate, The Atlantic has been working […]
MaxifierThe Atlantic
“NEW YORK, NY – Maxifier, the leader in total performance optimization, today announced that The Atlantic is successfully using its ADMAX optimization platform to overcome the dual challenge of delivering both viewability and performance goals for advertisers. With an increasing number of RFPs (Request for Proposals) focusing on in-view rate, The Atlantic has been working […]”Source
What this is about
Publishers and platforms
More like this
Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux
Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.
The Atlantic Partners with Knotch to Deliver Content Intelligence
The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to provide advertisers with deep insights about the performance of sponsor content. Applying Knotch’s industry-leading content intelligence technology to The Atlantic’s branded content partnerships will elevate the standard for content marketing measurement in the advertising community […]
KnotchThe Atlanticadvertisers
The Atlantic Turns to OOH Advertising to Show Off Its Redesign
A decade ago, the world—and the way the news cycle works—was decidedly different. It’s also the last time The Atlantic underwent a redesign. (Adweek)
The Atlantic Expands In-House Agency With Acquisition of Design Firm
Former U.S. Huge president Kate Watts will become president of the offering.
The Atlantic Expands In-House Agency With Acquisition of Design Firm
Former U.S. Huge president Kate Watts will become president of the offering.
The Atlanticdesign firm
The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
The creative consulting service’s focus is on digital work.