The Atlantic Turns to OOH Advertising to Show Off Its Redesign
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A decade ago, the world—and the way the news cycle works—was decidedly different. It’s also the last time The Atlantic underwent a redesign. (Adweek)
“A decade ago, the world—and the way the news cycle works—was decidedly different. It’s also the last time The Atlantic underwent a redesign. (Adweek)”Source
Publishers and platforms
Antitrusts Across The Atlantic; Measuring Ad Revenue In Robux
Google can’t stop catching fines in Europe; Roblox game developers might finally get a cut of a revenue; and eBay is getting into the AI game.
The Atlantic Partners with Knotch to Deliver Content Intelligence
The Atlantic is the first publisher to partner with Knotch, a next-generation content intelligence platform that enables media outlets to provide advertisers with deep insights about the performance of sponsor content. Applying Knotch’s industry-leading content intelligence technology to The Atlantic’s branded content partnerships will elevate the standard for content marketing measurement in the advertising community […]
KnotchThe Atlanticadvertisers
The Atlantic Expands In-House Agency With Acquisition of Design Firm
Former U.S. Huge president Kate Watts will become president of the offering.
The Atlantic Expands In-House Agency With Acquisition of Design Firm
Former U.S. Huge president Kate Watts will become president of the offering.
The Atlanticdesign firm
The Atlantic Is Rebranding Its In-House Creative Consultancy After 5 Years
The creative consulting service’s focus is on digital work.
Tribeca Film Festival Is Partnering with The Atlantic to Expand Branded Storytelling Category
The 2017 Tribeca Film Festival will once again highlight 2016’s best branded storytelling from agencies, media companies, brands and independent filmmakers. With new judges and a partnership with The Atlantic, […]
Tribeca Film FestivalThe Atlantic