Mediatransports and Unlimitail plan to link ad exposure to in-store sales
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Mediatransports and Unlimitail want to connect advertising exposure with sales in stores.
MediatransportsUnlimitailstore sales
Mediatransports and Unlimitail link ad exposure to in-store sales
French transit-ad network Mediatransports and retail-media firm Unlimitail plan to link outdoor ad exposure to in-store sales, giving advertisers a way to measure OOH campaign impact on purchases.
MediatransportsUnlimitailin-store sales
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CarrefourPublicis GroupeUnlimitail