MediaWorks becomes a shareholder of measurement platform Calibre

MediaWorks becomes exclusive retail media partner for JB-Hi-Fi

Advertisers can now buy JB-Hi-Fi's retail media inventory exclusively through MediaWorks under its new exclusive partnership.

Advertisers→MediaWorks→JB-Hi-Fi

LaunchedCommerce · Sales representationGlobalMediaWorksJB Hi-Fi8 months ago

Cross MediaWorks Partners with 605 to Establish Standardized Independent Campaign Measurement and Advanced Analytics

Partnership Supports Both Cadent and one2one Media for Addressable and Optimized Linear Advertising NEW YORK – Cross MediaWorks and 605, an advanced data and analytics company focused on the media and entertainment industry, announced that they have partnered to provide a measurement standard to help scale the addressable television marketplace. The solution will also create an independent, […]

605→Cross MediaWorks

LaunchedTV · Measurement integrationUnited StatesMediaWorks9 years ago

Cross MediaWorks Acquires BlackArrow to Drive TV Ad Technology Across All Screens

BlackArrow to Power Cadent Network’s Expansion into Advanced TV Advertising Marketplace NEW YORK – Cross MediaWorks, one of the largest independent media services firms in the United States and owner of Cadent Network, the leading national unwired TV advertising network, announced that it has acquired BlackArrow, a worldwide leader in advertising and data solutions for the pay-TV industry. “By combining BlackArrow’s multi-platform expertise and advanced advertising […]

BlackArrow→Cross MediaWorks

AcquisitionTV · AcquisitionGlobalMediaWorks11 years ago