Michele Casali (IGPDecaux) e Chiara Cordiali (VIOOH) sul futuro del Programmatic DOOH

IGPDecaux punta su un’offerta sempre più data-driven e chiude l’anno con un giro d’affari in crescita

Shut downGlobalIGPDecaux2 years ago

Lego e IGPDecaux insieme per una campagna OOH dedicata al nuovo Lego Certified Store di Milano

UpdateGlobalIGPDecaux3 years ago

Omnicom Media and Rembrand scale AI in-content advertising

Omnicom Media advertisers get Rembrand's VISTA platform combined with Acxiom and Omni data and access to premium inventory from major media partners.

Omnicom Media→Rembrand→premium media partners

UpdateProgrammatic · Inventory integrationGlobalRembrand6 days ago

Olyzon launches agentic orchestration platform for advertising

Olyzon's agents orchestrate media budgets across a buyer's existing partners, from The Trade Desk, Amazon DSP and Yahoo DSP to SSPs and direct inventory.

Buyers→Olyzon→DSPs and SSPs

LaunchedProgrammatic · Buying accessGlobalOlyzon1 week ago

Lacuna launches integrated programmatic advertising ecosystem

Lacuna Ads has launched a programmatic ecosystem that connects supply with demand.

Demand→Lacuna Ads→supply

LaunchedProgrammatic · Inventory integrationGlobalLacuna2 weeks ago

Yext Signs Definitive Agreement to Acquire Flamel.ai, Extending Its Agentic Marketing Platform Into Local Paid Media

Flamel.ai→Yext