Mobvista’s XMP and AdsPolar Become Meta AdTech Business Partners
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Our automated news desk wrote this from the source below.
Mobvista XMPMeta
“New partnership unlocks advanced tools, early access to Meta traffic, and expert support to drive business growth for clients worldwide Mobvista announces that XMP, its cross-channel intelligent media buying platform, and AdsPolar, its e-commerce advertising automation tool, have officially earned the Meta Business Partner badge in the AdTech category.”Source
Mobvista Subsidiary, Mintegral, Named a Top 3 Global Ad Network in AppsFlyer’s Performance Index
Mobvista subsidiary and programmatic advertising platform, Mintegral, announced it has ranked as a top 3 global media source behind Google & Meta in AppsFlyer’s Performance Index Edition 15. AppsFlyer’s Performance Index provides mobile marketers with crucial insights into the world’s top media sources for traffic volume and quality across Android and iOS, region, and app […]
Mobvista Receives 2022 CCPA Data Privacy Validation
Mobvista Co., Ltd (01860.HK), a global technology platform, announced that its Nativex business and Mintegral mobile ad platform have received California Consumer Privacy Act (CCPA) validation from TRUSTe LLC (“TRUSTe”), an independent subsidiary of TrustArc Inc. Marketing Technology News: MarTech Interview with Rajesh Jain, Founder and Managing Director at Netcore Cloud TRUSTe reviewed the data […]
Mobvista subsidiary, Mintegral, Announces Record Revenue Growth for Q3 2021 and Ranks as a Top 10 Ad Network Globally
Revenue on Mintegral’s mobile ad platform surges to $160 million Mobvista announced that its subsidiary, Mintegral, has recorded an unaudited revenue of $160 million in Q3 2021, an increase of 72.86% compared to Q3 2020, and an increase of 24.67% compared to Q2 2021. Mintegral, Mobvista’s programmatic and interactive ad platform also retained 85.95% of […]
Mobvista Acquired One Of The Companies That Made The China Advertising ID
One of the companies that created the technical specifications for the China Advertising ID (CAID) was acquired last month by Chinese mobile ad tech company Mobvista. One can think of Reyun, which helped developed the code for CAID on behalf of the state-backed China Advertising Association (and whose name in Chinese – 热云数据 – roughly […]
Mobvista Has Entered Into An Agreement To Acquire Reyun, China’s Leading Mobile Measurement And MarTech Company
Mobvista, a technology platform providing a unified stack of SaaS products and services, announced today that it has entered into an agreement to acquire Reyun, a leading Chinese third-party mobile measurement and marketing technology company, to further the expansion of its SaaS tooling ecosystem. The deal is valued around 1.5 billion RMB (including cash and […]