Mozilla hit with privacy complaint in EU over Firefox tracking tech
Ad Spot Finder news desk
Our automated news desk wrote this from the source below.
Mozilla, the nonprofit that develops the Firefox web browser, has been hit with a complaint by European Union privacy rights group noyb, which accuses it of violating the bloc’s General Data Protection Regulation (GDPR) by tracking Firefox users by default without their permission. It’s unusual to see a privacy complaint targeting Mozilla, an organization which […]
“Mozilla, the nonprofit that develops the Firefox web browser, has been hit with a complaint by European Union privacy rights group noyb, which accuses it of violating the bloc’s General Data Protection Regulation (GDPR) by tracking Firefox users by default without their permission. It’s unusual to see a privacy complaint targeting Mozilla, an organization which […]”Source
Mozilla names Index Exchange its first programmatic ad partner
Marketers can now reach Mozilla's audiences through Index Exchange, which becomes Mozilla's first programmatic advertising partner.
MozillaIndex Exchange
Mozilla expands partnership with adMarketplace on the journey to protect consumer privacy while delivering value to advertisers
The partnership names adMarketplace as Mozilla’s preferred partner to sell its privacy-preserving homepage tiles, and expands the relationship into additional surfaces. Mozilla, the privacy focused tech company behind the Firefox browser, and adMarketplace, a search advertising company, announced they have expanded their advertising partnership for sponsored tiles and Firefox’s new tab experience. This advertising partnership […]
MozillaadMarketplace
Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs
Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla. The acquisition, announced on Monday, came together quickly, said Mozilla CEO Laura Chambers, who declined to share a deal price. Mozilla had initially been talking to Anonym, which uses […]
Mozilla and Meta are working on privacy-preserving attribution
The solution would allow advertisers access to aggregate data on campaign performance without links to individual user behavior.
MozillaMeta Ads
Mozilla And Meta Submit (Yet Another) Privacy Ad Tech Proposal In New W3C Group
The first meeting of the W3C Private Advertising Technology Community Group (PATCG) took place this week, bringing together the biggest American browser and tech companies. The group convened in an attempt to rejuvenate web monetization without third-party cookies and with much higher privacy standards baked into the software. Most of the ideas surfaced in the […]
Mozilla beefs up anti-cross-site tracking in Firefox, as Chrome still lags on privacy
Mozilla has further beefed up anti-tracking measures in its Firefox browser. In a blog post yesterday it announced that Firefox 86 has an extra layer of anti-cookie tracking built into the enhanced tracking protection (ETP) strict mode — which it’s calling “Total Cookie Protection” (TCP). This “major privacy advance”, as it bills it, prevents cross-site […]