MTV International’s ‘massive rebranding’ includes user-generated on-air platform
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“The ‘I want my MTV’ generation had to fight to have a voice,” said Ben Hughes, managing creative director at B-Reel Creative. Today, though, MTV’s target demographic has its voice, along with an array of platforms on which to share it. MTV International, as part of its massive rebranding, wants to become an extension of those platforms. MTV Bump is an on-air program, that will screen viewer-submitted Vines and Instagram videos. “We want get the brand back to the audience,” said Tanya Leedekerken, MTV’s vp of marketing.
““The ‘I want my MTV’ generation had to fight to have a voice,” said Ben Hughes, managing creative director at B-Reel Creative. Today, though, MTV’s target demographic has its voice, along with an array of platforms on which to share it. MTV International, as part of its massive rebranding, wants to become an extension of those platforms. MTV Bump is an on-air program, that will screen viewer-submi”Source
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