New Vericast Survey Highlights Advertising Paradox
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Consumers want a personal experience without sacrificing privacy A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital advertising, consumers want a custom experience – but not at the expense of privacy. Vericast conducted a survey of 1,000 consumers in the […]
“Consumers want a personal experience without sacrificing privacy A recent consumer survey by Vericast validated a paradox about personal data that puts marketers in a tough spot. When it comes to digital advertising, consumers want a custom experience – but not at the expense of privacy. Vericast conducted a survey of 1,000 consumers in the […]”Source
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