Nexstar Broadcasting’s Yashi to Launch Digital Mirror, Industry’s First Integrated Linear TV and Digital Programmatic Video Advertising Technology
United StatesAd Spot Finder news desk
Written from the source below by this site's news desk, not by a person.
Leveraging Yashi’s Proprietary Location-Focused Technology, Digital Mirror Offers Advertisers First Time Simultaneous Delivery of Television and Digital Pre-Roll Video Ads Launch is Initially Exclusive to Nexstar’s 103 Television Stations Reaching 18.0% of all U.S. TV Households with Plans for Broader Commercial Deployment IRVING, Texas and TOMS RIVER, N.J. – Nexstar Broadcasting Group, Inc. (Nasdaq: NXST) […]
NexstarYashiadvertisers
“Leveraging Yashi’s Proprietary Location-Focused Technology, Digital Mirror Offers Advertisers First Time Simultaneous Delivery of Television and Digital Pre-Roll Video Ads Launch is Initially Exclusive to Nexstar’s 103 Television Stations Reaching 18.0% of all U.S. TV Households with Plans for Broader Commercial Deployment IRVING, Texas and TOMS RIVER, N.J. – Nexstar Broadcasting Group, Inc. (Nasd”Source
More like this
Judge Says Nexstar Violated Tegna Merger Preliminary Injunction With Board Appointments
DirecTV and a group of state attorneys general sought intervention on the matter in July
Nexstar Urges Appeals Court to Narrow Nationwide TEGNA Merger Injunction
“This lawsuit is rooted in an outdated view of the media space and wastes precious taxpayer dollars to protect private equity-owned DIRECTV,” a Nexstar spokesperson says
Nexstar Rails Against $6.2B Tegna Merger Injunction, Calls Out DirecTV & State AGs’ “Cynical Attempt To Advance Their Own Commercial & Political Interests”
Ever since a federal judge hit the pause button in April on Nexstar’s big bucks merger with Tegna, the Texas-based local TV giant vowed to fight back on antitrust allegations and claims it played political footies with the Trump administration. Corporate walls had to suddenly be put in place over the past few months with […]
Nexstar Slams Judge’s Injunction Pausing Tegna Merger in Expedited Appeal Request: ‘Inflicts Unrecoverable Harm’
“Worse still, it degrades the very assets it purports to protect,” the multimedia conglomerate argues
Nexstar Announces Deal to Buy Tegna for $6.2 Billion
Once the deal closes, Nexstar and its partners will have 265 full-power television stations in 44 states and the District of Columbia
Nexstar Media adopts Salesforce's Agentforce for Media for ad sales
Broadcaster Nexstar Media is now running its digital ad-sales strategy on Agentforce for Media, Salesforce's agentic AI tool for media companies.
SalesforceNexstar Media