Nexstar Broadcasting Transitions Advertising Sales to Impressions-Based Currency
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Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms IRVING, Texas — Nexstar Media Group, Inc. (Nasdaq: NXST) announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to immediately transition its […]
“Nation’s Largest Local Broadcast Company Will Shift from Ratings-Based Measurement to Selling Impressions Company is First to Provide Advertisers with Aggregated, Unduplicated Audience Measurement Across All Media Platforms IRVING, Texas — Nexstar Media Group, Inc. (Nasdaq: NXST) announced that its wholly-owned subsidiary, Nexstar Broadcasting, Inc. (“Nexstar” or the “Company”), will begin to imme”Source
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