Nielsen Catalina Solutions Announces Cross-Screen Sales Measurement for TV and Video Advertising
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AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution NEW YORK – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. […]
Nielsen Catalina SolutionsAMC, FOX and Hulu
“AMC, FOX and Hulu first media companies to adopt new device and platform agnostic solution NEW YORK – Nielsen Catalina Solutions (NCS), the company that improves advertising performance for the CPG ecosystem, today announced a new cross-screen solution that measures the in-store sales driven by any advertising delivered across today’s multidimensional TV and video landscape. […]”Source
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