Nielsen Catalina Solutions Announces New Cross-Media Sales Measurement Solution for Digital and TV Advertising
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Presents new industry study that helps CPG advertisers understand how Facebook and TV advertising work together to drive sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in driving return on ad spend (ROAS) for the CPG industry using actual consumer purchase data to measure sales lift, today announced a new solution that will […]
“Presents new industry study that helps CPG advertisers understand how Facebook and TV advertising work together to drive sales NEW YORK – Nielsen Catalina Solutions (NCS), the leader in driving return on ad spend (ROAS) for the CPG industry using actual consumer purchase data to measure sales lift, today announced a new solution that will […]”Source
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