Nielsen Catalina Solutions Finds Mobile Drives Incremental Sales for Kellogg’s Pop-Tarts With Pandora Campaign
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Delivers Over 3X in Return on Ad Spend CINCINNATI, OH – Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company […]
“Delivers Over 3X in Return on Ad Spend CINCINNATI, OH – Nielsen Catalina Solutions (NCS), a leader in enabling marketers to increase the sales impact of their advertising by powering cross-channel platforms with actual purchase data, announced results of a new campaign that showed a seven percent lift in offline retail sales for Kellogg Company […]”Source
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