Nielsen Catalina Solutions Releases First Ever CPG-Industry Benchmarks for Advertising Return Across Media
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Largest Watch and Buy Dataset for CPG Compares Actual Sales Results for Cross-Media, Digital Video, Display, Linear TV and Magazines NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, today presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across […]
“Largest Watch and Buy Dataset for CPG Compares Actual Sales Results for Cross-Media, Digital Video, Display, Linear TV and Magazines NEW YORK – Nielsen Catalina Solutions (NCS), the leader in helping CPG marketers optimize return on advertising spend (ROAS) with in-store purchase data, today presented the study, “Yes, Advertising Works. Now, What’s My ROAS Across […]”Source
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