Omnicom wraps Cannes with an Instacart API deal to buy directly off influencer content
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Omnicom said it’s building a new platform to enable this functionality across social media platforms, which will be ready by this fall and will be able to attribute orders purchased to a specific creator activation for their clients, via Omnicom’s Flywheel commerce cloud.
“Omnicom said it’s building a new platform to enable this functionality across social media platforms, which will be ready by this fall and will be able to attribute orders purchased to a specific creator activation for their clients, via Omnicom’s Flywheel commerce cloud.”Source
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