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Sky Media

Sky's Italian sales house for TV, streaming, audio and out-of-home advertising

skymedia.it

Industry news about this seller — acquisitions, mergers, renamed and retired products. Dated and sourced, and kept when superseded.

Launched

Jan 29, 2026

ExchangeWire: Sky Media & DAIVID Launch AI-Powered TV Advertising Toolkit for SMEs

Source
Launched

Jan 29, 2026

Mediashotz: Sky Media and DAIVID launch AI toolkit for SMEs to get on TV

Source
Update

Sep 5, 2024

AdTech Daily: Matt Hill Joins Sky Media to Lead Insight and Measurement

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Update

Jul 31, 2023

Mediashotz: Sky Media to join ITV’s Planet V ad platform trial

Source
Launched

May 14, 2021

Net Imperative: Sky Media launches pilot Shoppable Ads campaign with Sky Mobile

Source
Launched

May 11, 2021

Net Imperative: The Trade Desk and Sky Media strike programmatic partnership

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Launched

Jul 11, 2019

AdTech Daily: Sky Media Launches Sky Analytics – TV’s New Remote Control for Agencies and Brands

Source
Update

Feb 14, 2017

HORIZONT: Rck.tv und Planet: Sky Media vermarktet weitere High-View-Sender

Source
Launched

Nov 20, 2015

ExchangeWire: Sky Media Partners With Videology; Programmatic Deals Announced by Channel 4 & ITV

Source
Launched

May 6, 2015

AdTech Daily: InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands

Source

How to buy

1 buying option, with the steps, what each takes and the minimum spend.

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Ad spots

5 ad spots, with formats, rates and how each is bought.

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Channels

Each ad spot filed under where it runs — web, video, search, TV — so you know which one you are buying.

Web
App
CTV
Out-of-home
TV

Restricted categories in Italy

What the law in this seller's market says about the categories that need care. The seller's own policy can be stricter.

Prescription drugsProhibited
Over-the-counter medicinesConditionalApproval before it runs
GamblingProhibited
Tobacco and vapingProhibited
All ad rules →

Categories

Entertainment

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