eMarketer: Programmatic Continues to Grow in the UK
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Marketers embrace programmatic despite negative press, transparency concerns London: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years. By the end of 2017, advertisers are expected to spend an estimated £3.39 billion on […]
“Marketers embrace programmatic despite negative press, transparency concerns London: eMarketer’s latest forecast of programmatic ad spending indicates that, despite recent negative press, the UK remains a market leader in programmatic, and strong growth will continue over the next few years. By the end of 2017, advertisers are expected to spend an estimated £3.39 billion on […]”Source
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