In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
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EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.
“EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.”Source
eMarketer Ups Its Estimates for Snapchat’s User Base, Ad Revenue
The researcher cited its baby face and gender swap features, along with its Android revamp.
eMarketer Sees a 44 Percent Jump in U.S. Ad Revenue for Pinterest This Year
The research firm pegged the social network for $1 billion by 2020.
Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue
The research firm lowered its 2018 projection to $662.1 million from $1.03 billion.
YouTube is Close to Saturation in the UK
More than 90% of video viewers now tune into YouTubes London: YouTube viewing is close to saturation in the UK, with more than 90% of digital video viewers regularly visiting the platform, according to eMarketer’s first-ever YouTube forecast for the market. YouTube’s ubiquity across the Google platform and easy integration on other content platforms have […]