Snapchat’s Self-Serve Platform Means More Advertisers, Less Revenue
Adspotfinder news desk
Written from the source below by this site's news desk, not by a person.
The research firm lowered its 2018 projection to $662.1 million from $1.03 billion.
“The research firm lowered its 2018 projection to $662.1 million from $1.03 billion.”Source
Publishers and platforms
In Graphic Detail: eMarketer forecasts how digital marketing will evolve in 2025, and beyond
EMarketer offers insights on how advertisers can navigate uncertainty in the media industry in the coming years.
eMarketer Sees 33.6% Jump in US Influencer Marketing Spend in 2021
The Insider Intelligence company projects a total of $4.14 billion for 2022.
Business Insider Intelligence and eMarketer rebrand as Insider Intelligence
The two companies announced they would merge in July 2019. The kinks are still being worked out.