Pushkin Industries Expands Production Capacity With Acquisition of Creative Podcast Company Transmitter Media

New Study From iHeartMedia and Malcolm Gladwell’s Pushkin Industries Finds Consumers Feel Increasingly Ignored By Advertisers – And Provides Key Insights to Help Marketers Reach the 44 Percent of Consumers Who Feel Unserved

The ‘Ignored Consumer’ Audience Spans Generations, Regions and Cultures, and is More Likely to Prioritize Religion, Law and Order and Family Values Report released to marketers at iHeartMedia’s AudioCon 2024 in NYC iHeartMedia, the No. 1 audio company in the United States with 9 out of 10 Americans listening to iHeart broadcast radio every month, […]

UpdateGlobalPushkin Industries2 years ago

Samy acquires US influencer agency Get Engaged

Bridgepoint-backed social agency SAMY acquired Get Engaged to strengthen its US expansion in social and influencer marketing.

Brands→SAMY→Get Engaged→creators

Walmart plans TV ad push after buying Vizio and Vibe.co

Walmart says the Vizio and Vibe.co acquisitions have created thousands of non-retail advertisers for its TV advertising.

Advertisers→Walmart→Vizio→CTV

pubX raises 5 million dollars and acquires Compliant

pubX raised a $5 million Series A led by Chicago Ventures and acquired Compliant to build advertising where buyer and seller agents transact directly.

Buyer agents→pubX→seller agents

Goalhanger brings ad sales in house, IAB Europe pushes CTV measurement standards

VideoWeek's week in review covers Goalhanger moving ad sales in house, Google facing $3.2 billion in publisher lawsuits, and IAB Europe pushing CTV measurement standards.

Advertisers→Goalhanger→podcast audiences

Goalhanger brings advertising sales in-house from January 2027

Agencies and brands will deal directly with Goalhanger, the London podcast company co-founded by Gary Lineker, rather than through an outside sales house.

Agencies→Goalhanger

LaunchedPodcasts · Sales representationGlobalGoalhanger2 weeks ago