Retail to Drive UK Digital Ad Spend Through 2018
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London: The UK’s largest industry sector for digital ad spending—retail—will drive the country’s overall digital ad spending gains through 2018, according to eMarketer’s first ever forecast of cross-industry UK ad spend. But retailers won’t be alone in upping digital investment. Among the five industries in the UK tracked by eMarketer—automotive, consumer packaged goods (CPG) and consumer […]
“London: The UK’s largest industry sector for digital ad spending—retail—will drive the country’s overall digital ad spending gains through 2018, according to eMarketer’s first ever forecast of cross-industry UK ad spend. But retailers won’t be alone in upping digital investment. Among the five industries in the UK tracked by eMarketer—automotive, consumer packaged goods (CPG) and consumer […]”Source
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