Rihanna’s Fenty Signs First WNBA Team Deal With New York Liberty
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The beauty brand will incorporate mascot Ellie and logos onto gear.
“The beauty brand will incorporate mascot Ellie and logos onto gear.”Source
WNBA Names Catbird Official Jewelry Partner, Launches Limited-Edition Basketball Collection
Catbird is bringing some Brooklyn sparkle to the WNBA. The New York-based jewelry brand has been named the WNBA’s official jewelry partner, becoming the league’s first-ever demi-fine jewelry partner. To mark the deal — and the WNBA’s milestone 30th season — the two are launching a limited-edition jewelry collection on Sept. 1. The Catbird x […]
WNBA Reveals Playbook Behind ‘GOAT’ Marketing Campaign for Season 30
Following a new CBA, the WNBA’s Season 30 campaign brings back GOATs like Sheryl Swoopes.