Sainsbury’s new Nectar360 Pollen platform will supercharge its retail media business

LaunchedUnited Kingdom

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Our automated news desk wrote this from the source below.

“Powered by customer insight and AI, Nectar360 Pollen will revolutionise how brands and agencies run omnichannel retail media campaigns at scale A single platform that uses smart technology that gives live insights and show what’s working, improving the experience for clients and customers Live in late 2025, Nectar360 Pollen will supercharge Sainsbury’s retail media business […]”
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Nectar360 First UK Retail Media Network to Achieve IAB Europe Certification

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IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has announced that Nectar360, the retail media, loyalty, and insights business of the Sainsbury’s Group, has successfully achieved certification under its Retail Media Certification Programme, following an independent […]