Simulmedia to Guarantee Better Business Outcomes Than Traditional TV Buys Using Audience-Targeted TV
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“Impression-to-Impact” Guarantee Assures Advertisers “Higher Return on Ad Spend” NEW YORK – Saying that traditional measurements such as GRPs and daypart deliveries alone do not capture television’s true impact on business outcomes, Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced a new program that will guarantee that its audience-targeted TV ads […]
““Impression-to-Impact” Guarantee Assures Advertisers “Higher Return on Ad Spend” NEW YORK – Saying that traditional measurements such as GRPs and daypart deliveries alone do not capture television’s true impact on business outcomes, Simulmedia, the pioneer in bringing audience targeting to television advertising, today announced a new program that will guarantee that its audience-targeted TV ads [”Source
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