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ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]
“ITV and Sky have announced that Sky Media, Sky’s advertising sales arm, will join Planet V, ITV’s Broadcaster VOD advertising platform, for a trial period. Sky Media, the UK’s second largest TV sales house, will use Planet V for its on demand content, with agencies and advertisers expected to be able to plan and buy […]”Source
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