Sky's ITV takeover gives it 44% of the UK TV ad market

Publicis Media and ITV launch addressable audience partnership

Agency Publicis Media and broadcaster ITV launched a partnership letting advertisers target addressable audiences on ITV's ad inventory.

Publicis Media→ITV

Omnicom and Sky Media launch biddable sports ad marketplace

Omnicom and Sky Media have launched a marketplace that lets buyers bid programmatically for sports advertising inventory.

Omnicom→Sky Media→sports inventory

Universal Ads launches in the UK on Channel 4, ITV and Sky

Advertisers can now buy TV ad inventory on Channel 4, ITV and Sky in the UK through Comcast's Universal Ads self-serve platform.

Advertisers→Universal Ads→Channel 4, ITV, Sky

LaunchedTV · Buying accessUnited KingdomUniversal AdsSky MediaITV3 months ago

Comcast’s Universal Ads Launches in the UK with Channel 4, ITV & Sky

Today (23rd June, 2026), Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. The launch, first unveiled by the cohort at Cannes Lions 2025, […]

LaunchedUnited KingdomUniversal AdsComcast AdvertisingSky MediaITV3 months ago

Universal Ads launches in UK with Channel 4, ITV and Sky

Today, Universal Ads, Comcast’s self-service advertising platform for the premium TV industry, has officially launched in the UK in partnership with Channel 4, ITV and Sky. Cannes Lions launch The launch, first revealed by the cohort at Cannes Lions 2025, marks a groundbreaking move for the UK advertising industry as well as a significant step in Universal […]

Market dataUnited KingdomUniversal AdsITVSky Media3 months ago

RTL Deutschland reorganises for Sky integration, targets 250m euros in synergies

Broadcaster RTL Deutschland is reorganising its team to integrate Sky, targeting 250 million euros in synergies over three years.

RTL Deutschland→Sky

MergerTV · MergerGermanyRTL DeutschlandSky Media4 months ago