Teads adds Lumen Research attention measurement to its CTV offering
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Advertisers buying CTV through Teads can now get eye-tracking-based attention measurement from Lumen Research.
AdvertisersTeadsLumen Research
“Teads, the omnichannel outcomes platform, today (6th May, 2026) announced the expansion of its partnership with Lumen Research, the global attention technology company, to introduce attention measurement across its CTV offering. Lumen uses proprietary real-world eye-tracking consented data to create attention […]”Source
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